How To Create Websites That Convert

James Schramko talks about creating websites that entice traffic and convert.

 

We’re going to be talking about Money Pages and particularly webpages by key phrase. The site is where the content dwells so let’s talk a moment about site content.

 

Websites content

 

This is important and we’ll use the content we created from this content module. It must be as relevant as possible.

 

Site Structure

 

After we have finished the information we should place it inside a site in a structure that really aids those content get crawled. How we structure the web site is highly important for SERPs. We want to put that article content in a manner that maximizes conversions too.

 

Whenever we get back links to the site, you want to ensure that the links contain the keywords in it and we want to point to the right page on the website. We might end up having several pages on our site and be aware that most visitors to our website won’t really arrive at the homepage, they will generally land on the targeted page that we’re aiming to get traffic to and in some cases a website may see about 50 % visitors to the homepage and the other half of the visitors the deeper pages within the website.

 

Money Pages

 

Just bear in mind that when we look at money pages we’re referring to the page that’s most relevant to your end user.

 

A money page could be defined as the page where we want somebody do the call to action we have placed. It could be sent in e-mail or may possibly be to watch a video after which click a button. It’ll often result in a sale so when the content is great in quality and it’s highly relevant the visitor will purchase something when asked.

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4 February 2012 | news on technology

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